Why Shop Safely
Celebrity-Backed Quality: Co-founded by Kris Jenner and Emma Grede, Safely brings the same attention to detail and luxury standards you’d expect from successful business moguls who genuinely care about family wellbeing. They’ve channeled their business expertise into creating products that meet the high standards busy parents need — effective cleaning without the worry of exposing loved ones to questionable ingredients. It’s the kind of thoughtful innovation that comes from people who use these products in their own homes every single day.
Aromatherapy Meets Cleaning: Unlike traditional cleaners that assault your senses with chemical odors, Safely’s sophisticated scent blends transform cleaning into a sensory experience that’s actually enjoyable. The fragrances are complex and layered, evoking spa-like calm or energizing freshness depending on which product you choose. You’re not just cleaning — you’re creating an atmosphere that makes your home feel like a sanctuary where every surface smells incredible without artificial harshness.
Plant-Powered Performance: Safely proves that natural ingredients can deliver serious cleaning power without relying on harsh chemicals like ammonia or bleach. Their formulas use coconut-derived surfactants and other plant-based ingredients that break down dirt and grime effectively while remaining gentle on your family and the environment. You get the peace of mind knowing surfaces are truly clean without leaving behind toxic residues that linger where children play and pets roam.
Refillable and Sustainable: Those signature green bottles aren’t just beautiful — they’re designed to be refilled again and again, significantly reducing plastic waste in your household. Safely offers refill pouches that cut down on packaging, shipping weight, and your environmental footprint. It’s a win-win approach that saves money over time while making a real difference in reducing the endless cycle of single-use plastic bottles ending up in landfills.
What Customers Say About Safely
“The scents are absolutely divine! My house smells like an expensive spa after cleaning, and I love knowing it’s safe for my kids.”
Maria T.
Verified Buyer
Source
“Finally, a natural cleaner that actually works! The glass cleaner leaves zero streaks and the laundry detergent gets out tough stains.”
Jennifer M.
Verified Buyer
Source
“Love the concept and the bottles are gorgeous on my counter. Pricey compared to regular cleaners but worth it for peace of mind.”
Sarah K.
Verified Buyer
Source
Safely vs. Blueland
While both brands champion eco-friendly cleaning with plant-based formulas, Safely stands out for its luxurious fragrances and celebrity-backed quality assurance.
Safely
Luxury Meets Clean
Blueland
Zero Waste Pioneer
Scent Experience
Safely:
Sophisticated aromatherapy-inspired fragrances Premium Scents
Blueland:
Light scents with fragrance-free options available
Product Format
Safely:
Ready-to-use liquids in refillable bottles
Blueland:
Concentrated tablets that dissolve in water
Brand Philosophy
Safely:
Celebrity-curated luxury cleaning experience
Blueland:
Mom-founded mission to eliminate plastic waste
Best For
Safely:
Those who want premium scents with plant-powered cleaning
Blueland:
Eco-warriors prioritizing zero-waste tablet systems
Price Range
Safely:
$6-$14 per product. Essential Home Kit $27. Mid-range pricing for premium natural cleaners
Blueland:
$39 starter kit with ongoing refills at $2 or less. More economical long-term
Customer Satisfaction
Safely:
3.9/5 stars. Praised for luxurious scents and effective cleaning, though some note higher price point
Blueland:
4.5+ stars across retailers. Loved for eco-innovation and cost-effective refills
Where to Buy
Blueland:
Blueland.com, Amazon, Target, major retailers nationwide
Our Verdict
Safely offers an elevated cleaning experience that combines plant-powered effectiveness with spa-quality aromatherapy scents — designed for families who refuse to compromise between safety and luxury. It’s the go-to brand for parents who value both peace of mind and premium quality in every spray.
How to Shop Safely
Shop Online Direct
Visit getsafely.com to browse the full collection, bundle deals, and refill pouches for sustainable cleaning.
Find at Major Retailers
Shop Safely products at Walmart stores nationwide or order online for convenient pickup or home delivery.
Try Starter Kits
Begin with the Essential Home Kit at $27 — it includes multiple products and gives you a complete introduction to Safely’s plant-powered cleaning system.
Tips for Getting the Most from Safely
Start with Refillable Bottles Invest in Safely’s signature green bottles once, then purchase refill pouches to dramatically cut costs and plastic waste over time. The refill system makes it economical to maintain your favorite products while staying committed to environmental responsibility. You’ll quickly appreciate how much cabinet space you save when you’re not hoarding multiple bottles, and the pouches are lighter to carry home from the store or receive in deliveries.
Layer Your Scents Strategically Create a cohesive aromatherapy experience throughout your home by choosing complementary Safely scents for different areas — maybe calming lavender in bedrooms and energizing citrus in kitchens. This thoughtful approach transforms cleaning from a chore into a ritual that genuinely enhances your living environment. The sophisticated fragrances linger pleasantly without being overwhelming, creating that elevated hotel-like atmosphere people notice the moment they walk through your door.
Mix Natural and Tough Jobs While Safely handles everyday cleaning beautifully, keep a stronger disinfectant on hand for illness outbreaks or heavy-duty sanitizing situations since these are surface cleaners rather than hospital-grade disinfectants. Think of Safely as your daily maintenance system that keeps everything fresh and safe, while reserving harsher products for only those rare occasions when you truly need maximum germ-killing power. This balanced approach gives you the best of both worlds without exposing your family to harsh chemicals unnecessarily.